Week 05: Transmedia

Instructor Notes

Instructor Notes

This week we will focus more distinctly on Transmedia, both as a storytelling platform and a learning platform.   We have touched upon transmedia a bit already, but it deserves more of our attention.  Transmedia represents the modern storytelling landscape, leveraged extensively for marketing, politics, and other forms of mass influence.  It is important for us fish to understand the water, so our first article from State of Digital will take us there.  Our second article and our video this week, take us in a more hopeful direction as we look at transmedia as a new literacy and as a platform for participatory culture.

This week you will also have your first Dialog assignment, where you pair-off and talk about something from the course.  There are no right or wrong answers – just record, talk, post.  Sample below.

As I’ve noted before, understanding and navigating this ecosystem are important.  This is Water continues to come to mind. 

Module Notes

Module 02: Context

In this module we will establish the context for this course.

  • Week 04:  Multimobility  – We’ll explore dimensions of the modern media landscape, e.g. multi-device / multimode / multi-literacies. (Challenge – your pick)
  • Week 05:  Transmedia Storytelling – We’ll explore examples and techniques of Transmedia Storytelling.  (Dialog)
  • Week 06:  New Constructionism – We’ll explore participatory storytelling and creative culture.   (Summary & Reflection)


Class Podcast


Class Soundtrack

This is a collaborative playlist in Spotify.  If you have a Spotify account (free), I will invite you to contribute, but it’s not required.  This is tied to a few class activities and will evolve based on your ideas and input.


Open in Spotify   



We’ve used Twitter extensively in past versions of this course, but it is no longer required.

We’ll keep using #inte5340 if you want to post and share things here – it’s useful for connecting with #inte5340 and #ds106 communities as well as the Social Fiction Challenge.

If you post to Twitter, be sure to use #inte5340 so we can find it.



Weekly Watch

Henry Jenkins on Participatory Culture
(highlight video title above to discuss | click on playlist icon to pick videos )

Week Two Tasks

(1) Watch and annotate the videos in the Weekly Watchlist (above).

(2) Complete the Weekly-Thing.   Each week we will ask you to do a small thing related to this week’s topic.  The Weekly-Thing is posted to the #mixtape channel on Slack each Tuesday.  Find it.  Do it. Post it to the #mixtape channel.  

(3) Read & annotate the following article(s) within your assigned hypothes.is group:

The Complete Guide To Transmedia Storytelling. (2015). State of Digital. Retrieved from http://bit.ly/1rFPSKw

Jenkins, H. (2007). Confronting the challenges of participatory culture: Media education for the 21st century (Part One). Nordic Journal of Digital Literacy2(01), 23-33.

(4) Complete your first DIALOG…  a recorded discussion between 2 to 3 classmates about one of the topics on the course homepage (far-right column).

  • Someone volunteers to host a dialog.
  • Identify a platform (audio, video) and how you will host/record the dialog. (People generally use Zoom).
  • Recruit classmates – use Slack to propose the dialog topic, time, platform, etc.
  • Send participants details on when/where/how to participate.
  • Record the dialog.
  • Guide participant introductions
  • Introduce the topic/story
    • Ask/Answer:  What did you like/dislike about the topic/story?
    • Ask/Answer:  How might this topic/story be used to shape your own teaching and learning?
    • Ask/Answer:  What was your biggest takeaway?
    • Ask/Answer:  your own questions to keep the conversation moving 
  • Watch the time
    • 2 participants (15 – 25 minutes)
    • 3 participants (20 – 30 minutes)
  • Post the dialog.  (People generally use YouTube or SoundCloud)
  • Post the dialog or a link to the dialog in the #module02 Slack channel.

If the host wants to take this a step further, they can do a bit more work to complete the Master of Ceremonies Challenge.


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